This isn’t really a book review. It’s more a look at thought and inspiration.
First off, read up on Bucky Fuller. He’s best known for the geodesic dome, the architectural style that uses the least amount of material to maximize space.
In Operating Manual for Spaceship Earth (1969), Fuller launches some great ideas as instructions for maximizing human survival. Some of his predictions have not come true, and there’s no way he could have predicted the rise of the Internet at that point, but two really inspirational ideas are what brought me back for a second read.
Great Pirates. In the old days, there were kings. They ruled over small kingdoms thanks to their wealth and their guards. But how did they come by this wealth and power?
Pirates. The guys who figured out how to sail around in big boats, bring money, and put these people in power, on promises that if the guys in the boats needed warriors, slaves or whatever else, the kings would cough up some people.
Synergy. This is the big thing I needed to read again. We have become increasingly specialized as we’ve “progressed” in industrialization. You need your pipes fixed? Call a plumber. You need your wires fixed? Call an electrician. You need a tooth fixed? Don’t call an orthopedist.
We have so many people with narrow focuses, we aren’t achieving much in the way of innovation because no one is looking at the big picture. To illustrate this, Fuller cites a conference that took place in the 1960s. A biologist and a physicist were among the presenters, and each had written essentially the same paper, tackling the same problem and reaching the same conclusion from entirely different angles.
It was purely by accident they wound up at the same conference – the physicist was accepted by physics reviewers, the biologist by experts in his field. If anybody was studying overlapping disciplines, the problem solved would have been evident a lot earlier.
Fuller’s idea is that while it’s nice to have people around who know their fields really well, we need more people who can dabble in a variety of industries, and who can bring together specialists if and when needed.
This is how innovation grows. Who wants to talk synergy this summer? Find me on Twitter, and let’s kick around some ideas.