How I use various social media platforms

Or, why I didn't follow you back or accept your friend request.


Something social media networks can learn from libraries: browsing. When you're In the same way you might accidentally stumble across a good book while you were looking for another one entirely, you can stumble across interesting people serendipitously.

The great thing about social media is we all get to use it differently. Sure, various social networks have various target uses, and not every network is for everybody. And, as Buckminster Fuller alluded to, we can't be all things to everyone, and when we try, we end up being very little to pretty much nobody.

For those who are thinking of jumping into a new network – or for those who have jumped and aren't real comfortable – here is how I use various social networks. The way I use these networks may not be right for you, but at least I can put some ideas in your head.

Twitter. I use Twitter the most of any social network. While I don't tweet every time I get up for another cup of coffee, I definitely mix the personal and mundane with the professional and awesome. I've made good connections with great people, spoken to a couple of groups, made new (real-life) friends, found a massage therapist and more on Twitter.

It can be overwhelming, but so can a river. And I wouldn't avoid looking at a river just because it's big and fast moving. If I miss something on Twitter, I miss it. But by and large, I've been happy with Twitter. Here's how I set it up.

I use TweetDeck, which allows me to divide my Twitter stream into columns. On the left, I have the column that shows people responding to me – that way I catch them early, and can talk back. I have other columns for my inner circle of people I want to make sure I catch everything from (or as close as I can get), people who are local to me, people who tweet about social media, and people who tweet about journalism – and then one column with everybody.

As I find another group to break down into, I will create another column (at this rate, it looks like it will be cancer-related topics, since I'm starting to follow people who people might be good to know for the fundraising project I'm working on.

Facebook. I've become particular about who I friend on Facebook. If we're friends in real life (not associates, not co-workers), I will certainly accept a friend request. If it's possible that we could have a friendship or at least a friendly working relationship, I'll probably friend you, and if that doesn't develop, you'll probably fall off during some purge or other.

Facebook has been great for connecting with people from high school. Thanks anyway. If we weren't actually friends in high school, and your name kinda sounds vaguely familiar, why would I want to be your cyber-friend now? For some people, Facebook is about how many "friends" they can amass – I tend to keep it to people I don't mind sharing with, and who I'm interested in hearing from and about.

So don't be offended if you cold call me and I ignore your Facebook request. Get to know me in real life first.

LinkedIn. I use LinkedIn purely for professional connections. If we are currently colleagues, I absolutely will not connect with you on LinkedIn – you don't need to know what I'm doing on the job front, and I don't need to know what you're doing.

On the other hand, if we're in the same industry, I'll accept your LinkedIn connection in hopes that we may be able to someday have a mutually beneficial professional relationship. It's not a place for me to be social; it's truly a professional networking space for me.

Flickr. I barely use Flickr. I've turned to Twitpic, which integrates with Twitter.

What do you do if someone doesn't respond to you, doesn't accept your connection request, or doesn't follow you?

Nothing. I'm confident in what I'm putting out there. If someone has no interest in what I do, that's OK. Other people do.

The one rule I do have, though, is if you Direct Message me on Twitter (which you can only do if the party you're sending the message to is following you), you better be following me back, otherwise, I'm going to unfollow you. Don't try to reach me through a channel I'm not able to reach you through.

5 Thoughts on “How I use various social media platforms

  1. I think you’ve captured most of what I use also. I do still have my Ryze account, though I’m only in one group, and I’ve yet to figure out Ning for any real satisfaction. I belong to a couple of smaller things also but do nothing with them; just haven’t been in the mood to cancel my participation with them.

  2. Josh Shear on 12/26/2009 at 07:48 said:

    Yeah, I also belong to a couple of Ning groups, that I’m not active in at all, and I have a FriendFeed account, but all I do is feed stuff through it — I don’t visit it at all.

  3. Tom C on 01/22/2010 at 14:39 said:

    This post is too smart… you made me think about how to use these services to my advantage and not to their advantage. Excellent advice.

  4. Great article Josh. To expand on the great uses for Twitter… as an artist, creative person it is great to get a sense of what is going on out there. How do you feel about employers using social media as a source for “background” checks?

  5. Josh Shear on 02/08/2010 at 09:26 said:

    Dave –

    I think it’s smart for companies to use these networks to look at potential employees if they’re doing it on the up-and-up (I’ve heard stories about companies offering people money who are “friends” to show them a candidate’s Facebook page because they can’t access it themselves — not cool, and potentially illegal). It will not only show the company if you’re likely to be the sort of person who would reliably come in on time and work hard, it will, if you use those networks to your advantage, it will show employers that (a) you are the sort of person people come to for things, (b) you have a network of intelligent people you’re not afraid to ask questions of, and (c) you can bring expertise, leadership and loyalty to your new company through your already existing network.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Post Navigation