You know who's smart?
The problem with writing a book about anything social media is that social media is changing really fast. The book
What Kabani does with Zen is start with the basics – how to use Twitter, Facebook and LinkedIn, including how to set up your profiles and how to be found – and at the end of her book she gives you a link to
Which means that when Facebook changes its look and procedures, suggestions for making your Facebook profile great are updated in the book.
My one hope for Kabani is that she hasn't buried herself (or her interns) under decades of book updates.
In addition to how-tos for Facebook, LinkedIn and Twitter, Kabani offers some good general purpose tips, like outline your overall social media strategy and know what you want to achieve for your business before you send your first tweet.
She also enrolls David Kaminski of
Next up for me is going to be