Many of you know about my love for and affiliation with
One of SyracuseFirst's primary campaigns is to get people to pledge a 10% shift from national to local. That is, if you go to Starbucks every workday (about 20 times a month), go to a local place 10% of the time – that means twice a month you're going across the street to Freedom of Espresso or downstairs to
In the city of Syracuse, that would lead to a $10 million boost to the local economy, as locally owned businesses are more likely to buy supplies from other local shops, get their marketing materials printed locally, etc., whereas Starbucks and Olive Garden have national food distributors and get their materials printed from wherever corporate wants them to.
But a pledge doesn't do the local economy any good. You have to actually follow through on your pledge. That's the hard part.
Now here's the weird thing.
Somehow, that doesn't sound oh-so-local to me. How much of my $95 sponsorship goes to my community? I'm guessing none. That's not to say it's a bad investment, it just doesn't sound genuine to me. And would I love the affiliate money? Sure. But could I sell it in good conscience? No way. I feel much better giving SyracuseFirst $100 as a business or $30 as an individual, knowing that everything they do is here in the community.