You recognize that you need to be on social media. Your neighbor business to your left is bringing in new business after spending a year meeting locals on Twitter, then in real life, and the referrals just keep rolling in. The neighbor to your right is killing it with coupons they upload to their Facebook page and ask customers to print out. The folks across the street have had these Foursquare stickers in their windows for weeks and you see everyone who walks through their door whip out a mobile phone.
You haven't lost when it comes to social media, you're just not winning. You're behind, and you don't have the time, the inclination, or the knowledge (or some combination of those) to get going now. You'd like to bring someone in-house to be your community manager, but how do you find these people?
On the one hand, that person might
On the other hand, talk to your customers. If you have customers who have been coming through your door for four or five years, you recognize them, you might make small talk, you might even know a lot about them. The one thing you can be sure of, though, is that these customers are loyal to your brand. They like you, your products, and/or your prices. Something about your business keeps those customers coming back. One of them might be the perfect brand ambassador for you.
I've recently taken a job as a community manager at the
In this case, I approached the gym; if someone who fit that description approached you, knowing you needed the social side and willing to do other things you needed, you'd likely have a hard time saying no. On the other hand, could you just reach out and ask someone? Try it. It might get you far.
This comes to me from
"Ordinary people with extraordinary visions tell their stories of living and working together to build a better world"
—Visions of Utopia
Come together at the Westcott Community Center during the Westcott Bulb Project Garden Extravaganza Saturday, October 2 at 11 a.m. to view this award winning documentary (The Communal Studies Association's Outstanding Project Award)and take part in a panel discussion with communitarians from around Syracuse (including Bread and Roses House, Common Place Land Trust, and the New Environment Association).
"Visions of Utopia" (94 min.) is a great way to experience a sampling of community life "up close." You can see and hear community members tell their stories in their own words.
Part One includes: Profiles of seven diverse communities. Exploration of the "glue" that holds communities together. Honest revelations about what is working and what is not. A brief history of 2500 years of shared living.
The communities featured in Part One are as follows: Ananda Village (Nevada City CA) Breitenbush Hot Springs (Detroit OR) Camphill Special School (Glenmoore PA) Earthaven (Black Mountain NC) Nyland Glossary Link Cohousing (Lafayette CO) Purple Rose (San Francisco CA) Twin Oaks (Louisa VA)
This event is part of the Westcott Garden Extravaganza which includes: Free flower bulbs (for Westcott residents), view our award-winning film, purchase fresh vegetables, flowers and handspun yarn from Daily Harvest Farm's Farmers marketwww.dailyharvestfarm.com, enjoy live music by Larry Hoyt and Friends; buy handwoven baskets from Ghana ideal for organizing your garden tools or harvesting the fruits of your labor, from Bluetree Studios, purchase a pumpkin for your child, hyacinth and allium bulbs, earth-sourced jewelry and note cards from Songs of Earth and support the WCC Kid's Club bake and perennial plant sale/fundraiser.
I have two favorite email newsletters, and I wanted to take a minute to share what they are and what I enjoy about them. There are two motivations behind this: (1) to offer you suggestions on how to get me on your list as an email subscriber, and (2) to get you to let me know what your favorite email newsletters are.
I forget what first got me interested in FFW – possibly a ramp-up to my first
FFW hits my inbox Friday afternoon or evening, and gives me enough food for thought for the weekend – and enough action items to keep me busy as long as I want to be busy.
Clark also does a free small markets newsletter and a free WritingKid newsletter, as well as a paid newsletter.
SearchCap is a round-up of everything going on in search (SEO, SEM, PPC, local, maps, etc.), social media, and analytics. It's a daily, sent out in the evening, with whatever is new on Search Engine Land that day, along with links to blog entries by many different people across the social/search landscape (Friday's edition, for instance, included summaries of six of SEL's posts, links to 40 blog posts by other writers, and summaries of some of the top items on Sphinn, which is SEL's social sharing site).
The things these two newsletters have in common that I particularly enjoy are:
• They have lots of information
• They arrive at a good time for me to read them and utilize the information in them
• They save me time on searching for all the info
• They provide me with information I wouldn't have thought to look for
Which are your favorite newsletters?
Are you ready for
Banned Books Week (BBW) is an annual event celebrating the freedom to read and the importance of the First Amendment. Held during the last week of September, Banned Books Week highlights the benefits of free and open access to information while drawing attention to the harms of censorship by spotlighting actual or attempted bannings of books across the United States.
I was surprised to find, among the
The American Library Association also maintains a list of
I'm a might bit embarrassed to say that I've only read 31 of the classics on the list, although some of them are my favorites (I'm kind of a glutton for dystopia). I may not read anything new to me on the list this week, though I may re-read something, just for ha-has.
What are you reading?
The Syracuse Peace Council will be holding their 74th birthday dinner this coming Saturday Sept 25th, 6pm at St Lucy's on the Near Westside in Syracuse.
SPC is a great organization here in Syracuse, and a group with much affinity to Alchemical.
The dinner will feature
Sliding scale donation: $15-74
Make reservations ASAP to guarantee your place at the dinner! Walk-ins are welcome on a first-come, first-served basis.
6:00 PM - doors open, appetizers
6:30 PM - Dinner is served (featuring Middle Eastern cuisine, all dishes are vegetarian or vegan)
7:30 PM - Program
Ann Wright is is the co-author of "Dissent: Voices of Conscience" and one of the featured portraits in artist Roberty Shetterly's "Americans Who Tell the Truth" series (on exhibit at the ArtRage Gallery while Ann is in town, check their website for details on the September 26th book signing!).
Contact Jessica (315-472-5478, firstname.lastname@example.org) to make your reservations, or make online reservations at
Let's first talk about Clark's. It's a small, two-level pub with primarily ales on tap. They're locally famous for their roast beef sandwiches, and for a while, that's all that was it for the menu. Just shaved beef, and if you wanted, onions and cheddar. Always on a roll, always with a shot of jus.
The only noise at Clark's is talking – no loud music, no TVs, just people getting together and doing what people do best: talking about whatever they talk about.
All About Beer named it one of the
In it's history, Clark's typically has done steady business, but you could pretty much count on not fighting a crowd to get a drink or a sandwich. This week, it's crazy; all that steady business is coming back for a final round.
Clark's has almost two years left on its lease, but announced to its employees last Friday it would be closing. It's not for lack of money (though that's one explanation for them not moving right away), and certainly not for lack of customers.
It's that the
And you can't blame the Landmark for that, can you? It's really hard to hold a grudge against a live performance venue with a rich history. And kudos to Clark's for not spending two years fighting them, for recognizing that another Syracuse institution needs the space to survive.
I'm a little miffed that there's been nothing to this point on the Landmark's
If anybody's looking for a good real estate investment downtown, try buying the former Stoop building in Armory Square and inviting Clark's to re-open there. Good things would come of that.
For those Syracuseans not in the know,
They are good citizens, opting for local eggs, Dinosaur BarBQue sauces, and other local options when possible.
The only complaint I've ever thought of is that they close at 4:30 on Mondays, which is kind of early.
So, as co-chair of the
Then we brought in 16 people – very few of whom had been there before. And almost to a person, they were so impressed with the venue that they said they would not only return, but bring other new people.
If eight of those people do return with two new people each, and then half of those new people do the same, that's a lot of new customers, thanks to being willing to keep the lights on and paying two employees for four extra hours.
That's a minimal investment for a lot of new customers – and let's not forget that so much of small business marketing is helping the non-profits in your area.
Awesome job, Funk 'N' Waffles.
I got to see the
Will I use it? Probably not.
I keep my following list very low, in the 200 people range. But that's still too many people to entirely keep up with. And that's why I prefer to use an application that allows me to set up lists in columns across the page; I can see my mentions and tweets from people in three lists that are important to me spread across my window, which allows me to concentrate on those people.
There are others I follow whose tweets I don't necessarily want in my timeline during my work day. They're not people who I'm likely to go to lunch with today, or who are sharing information I find crucial to my job. They're people I like (or I wouldn't be following them), but viewing them in my stream would destroy the productivity of Twitter for me.
And that's why the new Twitter, while sexy, isn't enough for me. I can't put those people on hold for part of the time and catch up with them later.
What do you think?
Steve Powers for Love Letter to Syracuse
So it's not on the scale of what's happening in France (watch that video below), but we went to the press conference Monday for the launch of
It was your run-of-the-mill event. People who had something to do with funding (Bill Magnarelli) and planning (Maarten Jacobs) spoke quickly to avoid the rain, while the artist (Steve Powers) tried not to speak much.
But these bridges are beautiful. They are going to draw eyes at the end of the Connective Corridor and the geographic beginning of the Near West Side. It's an area most people just drive through, and this will give people reason to pause in a place they may have never paused before.