If you're reading this blog, you probably fall into one of four categories:
- You're into social media in some way
- You're a Central New Yorker wondering when I'm going to start writing about Central New York again
- I've bought you coffee/a beer/lunch and you feel obligated
- We're related
If it's the first or the third, this post is for you. If not, you can wait until next week, when I'm doing a whole week of childhood cancer, because you don't feel bad enough about the world these days.
If you're in category number one, you might remember back in August when Mitch Joel reminded me he wasn't writing for me, but rather for people who weren't already sold on the power of the Internet for marketing.
Here, I'm going to give you three must-reads for people who are slow to get into social media, but that you, the person who is already doing social media well, probably don't need to read.
In fact, if you're doing the consulting thing, every time you enter a contract, buy these books for your client and include them in your price. Also, insist that they read them in this order.
3. UnMarketing by Scott Stratten. Stratten even tells you in the introduction to this book that if you're already using and succeeding with social media to not read his book. Use this book to reinforce what Brogan and Smith write about. There are more old-media comparisons in this book, which might help the stodgier of your clients think about their practices and the way they behave themselves as consumers. If you have initial resistance, start with this book and have them read Trust Agents third.
I hope that saved you some time.