In retrospect, these ads have always been around for a long time. But over the past year, I guess I've been exposed to a lot more broadcast advertising than I have in a long time. Working from home until 3 a.m., I usually leave the TV on as background noise. And I've been listening to sports talk radio in the background while I go about my day, though I think I'll be going back to Public Radio Remix.
If you just dropped in from outer space and learned from some of the ads I've started noticing, you'd find that we humans by rule:
• Have awful teeth
• Can't sleep
• Do most of their dating on the phone
• Have lots of extra skin around their necks
• Smell awful
• Have too much body hair
OK, I get that I might someday need a new car, and might benefit from learning what is on the current television station at what time. I can even live with ads trying to sell me mediocre beer, crappy snacks and sandwiches they can't even make look good on camera, because at some point I'm probably going to want to eat and have a beer. I can't fault someone for trying to get my business.
But no wonder we're so fucking unhappy. Look at all the shit the TV says is wrong with us!
If you're truly unhappy, turn off the television, turn off the radio, and look in the mirror. Talk to your reflection, find out what's really wrong.
It may be you hate your job. It may be you're in your relationship for the wrong reason. It may be you have the wrong people around you. It may be you don't eat well, don't get enough exercise, and in general don't get enough dopamine (read: happy neurons) rushing through your system.
Whiter teeth, laser hair removal and new deodorant are not going to help you.
If you're unhappy, you probably have some changes to make, but you're not going to get happy from these made up problems. There's nothing fundamentally wrong with you. Just turn off the TV and get on with your life.
Oh, also, read this.