On shortcuts

It's important, when considering shortcuts, that you nail two things: what you're willing to bypass and where you're going.

If you use a surgery as a shortcut for weight loss, you might bypass the formation of healthy habits that will help you keep the weight off.

If you buy social media followers, you only get the appearance of an audience. They don't engage with your company or buy things from you.

Watch where you're going, and how you get there.