If you are of a certain age, you remember CDs, and if you were early enough to the internet, you remember that once upon a time,
Sivers created CDBaby, then sold it for a boatload of money, which he largely gave away.
He's read, reviewed and synopsized
Information, then, is important to him, or he wouldn't have done all that reading.
But there's something more. The information isn't enough. It needs to be mixed with the best of each of us to take form, to become something greater.