Srini Rao recently
• Read a lot, and read everything. Read a variety of opinions, sure, but also read about subjects you don't think you're interested in. Just read. Be curious.
• Books are where they keep the secrets. Before we had the internet, anyone who knew about things wrote books about it. A lot of people are still writing books.
• Know your values. If you're not sure where to start, try "work hard" and "don't lie."
• Be fascinated. Kotler says he was fascinated with people turning science fiction into science fact, and the parallel within the art world.
• Be ferocious. Sure, you can be playful and have a good time, but be ferocious toward your goal.
• Find your thing. You wake up in the morning, says Kotler, and you have to do this thing. Everything else is hogwash.
• There are three fail points for creatives. The first is during the first few years, when you're just not making much money and the poverty is too much for you. The second is about 10 years in when you get a chance to play with the big boys, but you're not so well-known that you get to do your own thing — you have to play within their boxes. A third fail point is when creatives forget that their job is to please editors, not themselves. Your book has to be acceptable to the editor, not yourself.
• Creative desperation will lead to a high-flow life. When you need to eat, you'll find your groove.
• Flow triggers. In the presentation above, you'll see Kotler had, for his book
— Flow follows focus, so get focused on your task.
— Intentional practice.
— Passion and purpose.
— Risk (doesn't have to be physical).
— Novelty and unpredictability.
— Clear goals; understand the next steps.
— Be able to shut out the rest of the world for a period of focused work.
— Stretch your comfort level by four percent.
• Tools. Don't be afraid to use some tools. They mention a few.
— Electronic music
Other posts about Kotler:
• Lessons in exponential growth from Bold by Peter Diamandis and Steven Kotler
• Crazy, coffee and conundrums: Lessons from Abundance by Peter Diamandis and Steven Kotler
• As the brain spins: It takes incremental growth to build toward monumental growth