How not to ask for business advice. Plus: Where to get business cards

I got off the softball diamond this morning to this text message from a Syracuse-area phone number I don't recognize: Hi Josh Im starting new business managing estate sales. Where can I get a business cards? Thanks Here are the things that bother me about this message. Don't make an inquiry by text message unless […]

Chris Brogan, Gary Vaynerchuk and Brand You

What is Brand You? In Morgan Spurlock's TED talk (above), there's one segment in which he goes around and asks people what their brand is. They primarily define their brands by their clothing and hair styles. He also asks the folks who market Ban deodorant how they describe their brand – and they couldn't, mostly […]

Collateral Branding: The difficulty of Online-to-Offline

I came across one of these notepads from the SUNY Oswego Metro Center (I snipped that image above; I figured you'd get the idea even if I didn't include all 20ish lines on the piece of paper). I love the Metro Center. It gives people the opportunity to take classes downtown. It opens its doors […]