Everlast is a musician and rapper; if you're my age, you know him from House of Pain. Need a reminder? Have an earworm. He's been dead on the operating table twice. He has an artificial heart valve. He has a daughter with cystic fibrosis. He recently watched his mother slide downhill with Alzheimer's and then pass away.
Fame doesn't make you immune to the problems of the rest of us, is what I'm saying.
The followng video appears during the podcast. It's a better 2-minute clip to start things. The full podcast is at the bottom of the post.
There's some drunk babble. It kind of runs off the rails at the end. But there's a lot in here. You don't need to listen, but if these snippets move you, maybe at least hit play on that video at the bottom and give them a play.
• Be open to learning something new
• Culture is like an operating system; we gain perspective by loading new operating systems (visiting different cultures)
• Half-truths are turning people against each other
• Americans right now are part of the biggest reality TV show ever
• If you want to be a leader, you must let go of ego
• Sometimes you have to call out the bullshit
• It's easy to pick a team and then fight for it. It's more difficult — but more important — to find common ground
• Think for yourself
• Take a step back
• Be compassionate. Sometimes people need to feel whatever it is they're feeling
• There are injustices in the world
• Anger doesn't serve you
• Sometimes there's a glitch in the matrix and you just have to deal with it
• Your life is normal
• Some people fight battles you'll never see
• "Compassion is the thief of joy" —Theodore Roosevelt
• Get joy out of what you do
• Show gratitude to those who helped you become who you are
• Invite inspiration in
• We need community
• Be happy when others are successful
• Find people to push you to be better
• Respect those who paved the path for you to be able to do what you do
• Don't become old and bitter
• Let people enjoy what they enjoy
• Let art evolve
• The way we've always done things is not a good reason to keep doing them that way
• Whatever you do, do it your way
• Get out of your own way
• Manage your attention the way you have to manage oxygen on a spaceship
• If it's not relevant to your life, it's taking up too much room
• Don't focus on things that rob you of energy and time
The brief backstory on Kotler is that he got Lyme disease, it was misdiagnosed and he was in bed for three years. Eventually a friend convinced him to go surfing and his body started to heal. "Hmm," he thought. "Surfing is not a known cure for chronic autoimmune diseases."
So he did some research and discovered that action sports with a fair bit of risk get us into a state called flow, a state that not only helps with decision-making in high-pressure situations, it's that state that gets us writing, conversing, coding or whatever for hours with a high level of correctness and efficiency.
Kotler figured out for himself while writing a book that he could get himself into flow reliably with a specific bit of exercise he would use any time he was blocked and trying to solve a problem. If you've ever sat down with a friend and started talking and all of a sudden four hours have passed, you've been in flow.
In The Rise of Superman, Kotler outlines some of the neuroscience behind flow. Meanwhile, I was taking another one of my random walks through the library stacks and Kayt Sukel's The Art of Risk jumped out at me.
She was a badass when she was younger. A climber who, after getting divorced, took her one-year-old son and backpacked around Europe. She got in an MRI machine and had an orgasm for a book and went around the country talking about it.
But she found herself taking fewer risks as she got older and wondered why, so she set out to figure out what goes on in a risk-taker's brain.
And fuck if she wasn't writing about the same bits of the brain that Kotler wrote about.
We'll come back to this later, but gamma activity is a signifier of flow.
Crazy. It was a sure sign that I needed to know a little more.
Here are some things we know about the brain. While I've been reading a lot here and there, the most succinct source for the historical stuff in this section is The Great Brain Book by HP Newquist.
Several thousand years ago, the Egyptians, in the mummification of the dead, were the first people to cut open bodies in an effort to preserve them.
They thought the brain was trash.
In the mummification process, the organs were removed so that the body could dry. The heart was returned to the chest. This is the organ the Egyptians believed handled thought, emotion and everything else, and that it would be useful in the afterlife to have it inside the body.
The lungs, kidneys and other stuff that sits in the torso were placed in jars and left nearby the body in the tomb (the Egyptians also left toys and tools and other things they thought the body could use in the afterlife).
Then they shoved a chisel in the nasal cavity, stuck a hook up there and yanked out what they could of the brain. They would later scoop out whatever was left.
They didn't leave the brain in the body. They didn't even put it in a jar. It just went out with the garbage.
Things go that way for about 1,400 years, until Herophilus, the "father of anatomy," cuts open cadavers and finds that the brain does connect to the rest of the body. This is around 300 BCE.
Four to five hundred years later, Galen posits that the brain actually handles a lot of functions, including moods. He gets the mechanism so wrong it's not worth discussing, but there's at least the understanding that the brain controls a good bit of what makes us people.
We're at about 1,900 years ago now.
Over the next, oh, 1,750 years, we get detailed drawings, but no real new science.
Then, in 1848, a railroad worker named Phineas Gage is clearing some space to lay track. He puts dynamite in a hole, tamps it down, and BLAM! — the explosive blows before he can get out of the way and his tamping rod goes up through his jaw, behind his left eye and out the top of his head.
As he's laying on the ground, the rod still stuck in him, workers come over and collect what they assume is the body of their late colleague. Instead, they help Gage up, and he's walking around and talking just like normal.
Well, as normal as you can be with a tamping rod sticking out of two holes in your head.
Gage lives another 12 years, with the only real noticeable side effect being that he turns into a really grumpy dude.
Doctors, of course, started examining him right away, and they studied his brain long after he died.
The biggest discovery early on from Gage's examinations was that different parts of the brain handle different things.
In 1861, a French physician named Pierre Paul Broca meets a patient named Louis Victor Leborgne. Leborgne could only say the syllable, "Tan." He seemed perfectly normal otherwise. His body language suggested that he understood everything that people said to him or asked him, but he couldn't say anything but "Tan."
Broca postulated that Leborgne had damage in the part of his brain that handled language, and, sure enough, when they opened his head upon his death, one part of his brain was badly decayed.
In the 1870s, a pair of doctors figured out that the right side of the brain handles the left side of the body and the left side of the brain controls the right — in other words, the two sides of the brain work independently.
Over the ensuing half-century, we learn that the brain sends out electrical signals, and in 1924, we get the EEG, which worked then pretty much the same way it works now (we of course now also have the MRI as a more comprehensive way to look at brain activity).
In the 1950s, Wilder Penfield discovers he can get physical reactions by stimulating different parts of the brain.
And that's it, until very recently. Quick review:
• 1700 - 300 BCE: We go from throwing out the brain to learning that it's connected to the rest of our inside.
• Around 100 CE: We start thinking the brain controls our feelings
• Around 1500 CE: Anatomists start drawing things
• 1848-1950s CE: We learn basically everything you and I learned in science class about the brain.
In the 60 or so years that have passed since then — and we all know people who are way older than that — we've learned so much more. We've developed functional magnetic resonance imaging (fMRI) machines that can read what's going on in the brain. We know what each part of the brain does, at least to some extent. We know about neurotransmitters. We know about brain waves.
And we've been manipulating pieces here and there, with more and more accuracy. With the development of earlier drugs like fluoxetine and sertraline (Prozac and Zoloft, respectively), we figured out how to do things like block some neurotransmitter receptors. More and more specific drugs have been developed as well, and a current fad is over-the-counter nootropics like Alpha Brain and lion's mane-and-chaga mushroom "coffee" (both of which I'll recommend, but the Alpha Brain much moreso than the mushroom coffee).
As much as Alpha Brain help you with your focus and thinking abilities, there are other supplements for other things, for example, I have been using ligandrol for almost 2 months now and I absolutely love it ligandrol testosterone booster.
Kotler also recommends a recipe for getting into flow predictably, though I won't post it here as (a) he put the work in, (b) I haven't tried it to be able to recommend it and (c) it might not be legal everywhere.
We're only going to get better at manipulating our brains, too, and the speed of information gathering is going to continue to increase.
Exciting stuff, huh? And what amazing creatures we are!
Six years ago, when I reviewed her previous book The Zen of Social Media Marketing, I wrote about how smart Shama Hyder is. So, when her team asked if I'd review her new book, momentum, I said absolutely.
momentum landed at my doorstep at a tumultuous time in my life, and I'm embarrassed to say I sat on it for a few months until I could find the focus.
I'm glad I found that focus, though. The book is absolutely worth a read if you're starting a business, in business, or need to rethink your social marketing strategy.
It's most important if you're not integrating your online and real-world marketing strategies.
Hyder details five principles: Agility, customer focus, integration, curation and cross-pollination. She also includes a bunch of tools and takeaways, and I'm not going to spoil those, or you won't need to read the book, which means you won't need to buy the book, which means she would have sent me a book to read for free and then I gave away the good stuff. Instead, I'll clue you in to my notes.
I will say, first, that the book is astoundingly simple to follow. Hyder includes real-world examples, and runs a narrative of a fictionalized sports drink company throughout the book, so you'll be able to see what the strategies she outlines look like in action, rather than having to figure out how the strategies apply to you.
I have two different note-taking strategies for books. One is to use a single notebook, which has the drawback that if I'm taking notes on multiple things concurrently, they get mixed. The other is to use Post-It Notes upside-down (so that the sticky bit is at the bottom), so that when the note is full I stick it to the last page I took a note on and the notes are right-side up. That has the drawback of a bunch of little pieces of paper, but more continuity.
I used the latter method for momentum. Here are some of the highlights from my notes. Bold items are my favorites.
• Targeting very specific individuals is now very easy.
• Marketing used to be an outward push; now it's an inward pull.
• It's easier than ever to analyze effectiveness and change strategy mid-campaign
• There's a ton of data now; use it to be agile. Track and adapt.
• "Agility in marketing leads directly to marketing momentum" (p. 20) — when the lights went out in the Super Bowl in 2013, Oreo took to Twitter for an unplanned campaign
• Nothing is sacred
• Identify your goals, make them clear and understand who is in charge of them
• Be specific about your targets
• Create overall strategies, then drill down to individual campaigns, and be willing to change those individual campaigns
• Be patient, track, change and automate
• All your online activities should be integrated
• People use social media to show themselves off, not to connect; that makes it easy to figure out how your target customers present themselves and you can then make that happen with your product
• Sometimes going viral is luck, but by making a campaign personal, you can get there predictably
• Use existing data to answer specific questions about your customers
• Create a customer persona with a detailed background — it will help you understand the customer better
• Survey, analyze, listen and test
• Conversations are better than monologues
• Connect with influencers among your customer groups
• Your customers should have a consistent brand experience whether they find you on Instagram, Twitter, a radio ad or a billboard
• Stop separating your digital and traditional marketing groups
• Find ways to integrate your digital and traditional marketing, such as posting radio and TV ads on YouTube and asking someone to like a Facebook page on your company's business cards
• "Information is not a substitute for knowledge." (p. 99)
• Outside content is important — don't only push your own content.
• Partner with your partners — if a store that sells your product is having a sale on other items, promote that sale and maybe people will pick up your product, too.
• Close the loop: Introduce your partners to each other
• Return on investment (ROI) is no longer about money coming in, it's about relationships being built
I hope you go pick up a copy of momentum, wherever you are in your business. Take the advice personally, and take it seriously. It's meant for everybody.
Disclosure: Book provided for the purpose of review.
You may have heard the name Walter O'Brien in your sitting-on-the-couch moments. It's the character played by Elyes Gabel in the CBS television drama "Scorpion."
Also, he's a real dude. "Scorpion" is his nickname, and also the name of his company. It's a company that does a bunch of stuff, including inventing a lot of the systems you see on the show — notably a device that feeds oxygen to the blood so that you don't have to breathe, giving you, say, 20 minutes or so underwater, as long as you remember not to try to bring air into your lungs, thereby swallowing water.
Scorpion was his hacker name back in the '80s, when, as a child in Ireland, with a 400-baud modem before most of us had heard of the Internet, he downloaded mechanical drawings of the space shuttle. The U.S. one. From NASA. From their "secure" servers.
Imagine his parents' surprise when he produced an extradition waiver from his book bag, since he figured law enforcement would be knocking on his door.
He turned 41 yesterday; it's not like he's been at this stuff for all that long.
In case you're wondering, and I imagine by now you are, his IQ was measured at 197.
O'Brien notes that the purpose of our bodies is really to keep our heads functioning, and more specifically, our brains. Our brains are essentially wired data networks. While we have memories that it's easy to think about as data, like computer files, they also have a bunch of software in them, if you will. The brain keeps the heart beating, the lungs functioning, and moves our limbs, without conscious thought.
It stands to reason, then, that all that data could be backed up, the way a hard drive is backed up. O'Brien thinks we'll be able to get a brain's worth of data on a chip in about 10 to 12 years.
How? Clone yourself with stem cells, change the programming on the telomeres so that you get to about 20 years old in, say, four years before you slow the aging process back down, then simply do a data transfer from brain to chip to brain.
O'Brien tells Ferriss we should be able to transplant (such as it is) a brain with 80 to 85 percent reliability in the next 15 years or so. Ferriss' question described "success" as being able to make the new body walk and write with the dominant hand. It sounds, though, like O'Brien thinks those successful transplants might do better than that.
The second piece I want to mention is something that O'Brien talks about when explaining another of his businesses, ConciergeUP. The tagline for that business is "Any funded need." Basically, if you want something done, it's not against O'Brien's ethical code and you're willing to pay for it, you can hire ConciergeUP.
He tells the story of a billionaire dad whose wealthy son was the target of a gold-digging scheme. He wanted to stop the impending marriage without his son knowing he had anything to do with it.
It took a long time, but suffice to say it included enough actors that one point everyone in a full Starbucks except the perpetrator was working for ConciergeUP. You have to hear O'Brien tell it — it's the sort of thing that makes you think Osama bin Laden really could be alive if someone wanted badly enough for him to disappear but keep breathing.
The third thing is O'Brien's discussion of IQ (intelligence quotient) vs. EQ (emotional quotient). He's of the opinion that there's only a certain amount available in total, so people with higher IQs often lack emotional connections (like empathy), and that having an IQ over, say, 120, might start to be an impediment to getting a job or finding a good relationship. If you've watched the show, you'll recognize the character Paige, played by Katharine McPhee, who helps explain normal emotional interaction to a bunch of out-of-touch, really smart people. He's actually had to hire people like that.
I hope I haven't said so much that you're not going to listen to it now. It's so amazing I had to share.
It's been called the Staircase to Mount Meru and the Khayyam Triangle, but many people know it as Pascal's Triangle. It's an infinite triangle of numbers with ones on both risers, the positive integers at the next diagonal, and then it just goes crazy from there. There are formulas for developing a row or a diagonal. You can black out the odd numbers and make fractals. Watch the video above, read more about the triangle, and then check out the Sierpinski triangle, which is the equilateral triangle fractal you can make from Pascal's triangle.
Careful, you might need a nap afterward to process all of it.
I've been reading all the Sherlock Holmes books this year. A couple of pages a night, just about every night before bed. The books are easy to read, entertaining, a good transition from the day. It will take me the bulk of the year to finish. I'm sure there will be a post when I'm done.
That's not all I'm reading, of course. But rather than spending hundreds of dollars a year on books that sometimes sit on the shelf for years, I've become a fan of discovering interesting free stuff. Here are some great places to find free books.
Project Gutenberg is named after Johannes Gutenberg, the inventor of moveable type. They're approaching 50,000 ebooks available in several formats, and they have some audiobooks as well — some of which are auto-generated from the texts.
LibriVox, as the name suggests, is free audiobooks, read by volunteers. All the books are public domain. Some of the readings are dramatic, some are funny, and some are collective. I listened to James Joyce's Ulysses, and each chapter was read by a different volunteer. LibriVox has a mobile app, too, and offers its titles for download. I was in the car for five hours on Saturday, and listened to a bunch of Gulliver's Travels, which I'd never read.
Open Culture is something else entirely. The have fewer titles, and often they'll link out to other sources. But you can spend hours perusing ebooks, textbooks, language lessons, audiobooks and a variety of classes and films.
Did you know there's a single source to search public libraries? If you're looking for a specific title but don't have access to a good library catalog, WorldCat will find a copy near you. And if you're looking for the takeaways from great books, Maria Popova does an amazing job with Brain Pickings.
Now you just have to figure out what's next on your list!
It's not often that a podcast comes along that really, truly teaches some lessons. Sure, there are often great lessons hidden in podcasts, or you can come away from them as a whole saying, "I definitely learned something," but very few really require a notebook and a pen alongside your earphones.
I'm not going to ramble on too much; I'd rather you just go give it a listen. Godin's new book is called What To Do When It's Your Turn (And It's Always Your Turn). He and Rao discuss the benefit of blogging every day, of ability to dodge responsibility in a corporate workplace, and a bunch of other stuff you should be ready to examine yourself over.
If you, like most of us, flip the calendar tonight, you're probably also doing two things: reviewing your year and thinking about some resolutions for 2015.
My year in review basically consists, chronologically, of becoming a Freemason, getting married and moving 1,000 miles. There were other pieces along the way. Lots of great conversations, lots of lessons. A longer-than-two-week bout with poison ivy. My first real experience with animal stress (the dog had something called hot spots, which means he was literally trying to — and succeeding in, until we got some medicated shampoo and a cone of shame — PEEL HIS FACE OFF for a month).
In all, it's been a fairly chaotic year, punctuated by highs and lows. (It seems that was more or less the way of the world in 2014.) I might be willing to trade some of the extremes over the next 12 months for a more subtly happy, peaceful existence. As far as what's in store for me? I'm looking back and taking some lessons from me.
It's also some of the wisdom I have to pass on to you, take it or leave it. I'll write like it's for you, but it's really for me. But it's for you, too.
Benjamin Franklin came up with some guiding principles for life, and they're not faith-specific. In fact, Jesus is paired with Socrates, and there's no other mention of anybody. You could do a lot worse, and I'm betting you couldn't do a lot better.
I think moderation and justice are the most important here, and I hope for more of them — from and for everyone — in the coming year.
Find a quest, and see it through. It doesn't have to be monumental, but it has to be big enough to call a quest. Something greater than an adventure. I think with a quest, it's OK to make parts severable. If you don't fulfill your quest, you can still accomplish a lot, and have many adventures on the way.
Find some ritual, even if it's drinking your coffee in silence in the morning, or writing exactly 1,029 words in the first hour you're awake every day, or brushing your teeth with your non-dominant hand so you have to concentrate a little more.
Tim Ferriss asks just about every one of his podcast guests about their morning rituals. It's usually in the last 10 minutes; that's a great place to start.
The artist John Baldessari once destroyed all of his artwork. He didn't tear it up in a rampage. He collected all of it, cremated it, and he still has the ashes. He felt he had spent the past as sort of an apprentice, and he was ready to become a master. So he got rid of all his apprentice-quality work, and set out on his master's journey.
Tim Ferriss is, by now, well-known for the 4-hour franchise. His first book, The 4-Hour Workweek, was famously rejected by dozens of publishers before becoming an overwhelming hit, having been translated into thirty-something languages (as of this writing) and sending a lot of people into entrepreneurship.
That book was basically a collection of productivity hacks for people with a product to sell, giving them the opportunity to cut down drastically on the amount of work they had to do while keeping their revenue streams up.
The message for me from The 4-Hour Workweek that sticks, though, is not the main message of the book, which is essentially how to get rich while other people handle the tough work for you. It’s that it’s an instruction manual for stuff that Ferriss tried himself, using his own business to experiment on.
And so we pick up Ferriss’ second book, The 4-Hour Body, a 600-page book about changing your body. Ferriss writes about losing fat and gaining muscle, both quickly and over the long term, including doing so while more or less ignoring every dieting “rule” you’ve ever heard. He writes about having better sex. He writes about supplementation (read: drugs). He draws from the experiments he’s performed on himself (and a few other willing subjects).
That brings us to the punchline, about how this book really does change your life.
The takeaway: It’s OK to experiment on yourself.
Sure, it’s nice to have a physician available, especially if you don’t understand the chemistry at play in your body and in certain drugs. And if you are trying new stuff for the first time, having an urgent care or emergency medical facility nearby is a good thing (and maybe you want to have a ride available, just in case). But to be honest, while the body can be a fragile thing, it’s also really resilient, and it lets you know when you’re taking it too far through pain or other reactions (like swelling, for example).
But in general, you should really learn to be comfortable trying new things, and also observing how they affect you. This applies to food, activities, sleep and pretty much any part of life you want to apply it to.
To observe correctly, however, you must measure and document. Ferriss has done pretty much all the work for you. If you want to lose 2% body fat in two weeks, he’ll give you the shortcuts. If you want to put on 18 pounds tomorrow, he’ll let you know. But he also lets you know how to measure and document your progress, so you can see for yourself, and that’s the part of The 4-Hour Body that’s most interesting to me.
Why it’s important: It makes you the expert.
You don’t need a personal trainer, or a dietitian or a scientist. You record what you eat, you record how you feel, how it changes your weight, etc., and you do it again under the same conditions at another time to see if there were any extraneous factors (that is, to see if it’s replicable).
You would be the best expert on you, if you were to pay attention. And, the punchline here, is that you can extrapolate all you learn to other parts of life. The observation, data collection and other skills certainly translate outside of eating and running.
How to use it: Ferriss himself leaves instructions for how to use the book. Pick a couple of chapters that are relevant to you, and read those first. Utilize the tips. Do your experimenting. Then read the rest of the book if it’s interesting to you.
I was at the gym the other day and I saw something that, to me, was unexpected. There were two teenagers on the basketball court, practicing. Not just shooting around, but really practicing. Practicing the sort of drill that, even as a practiced basketball watcher, I had to see a couple of times before I understood it.
[via]One of the two stood on the foul line, while the other dribbled two balls from center court to the top of the point, passed one ball to the guy on the foul line, and stepped to one side, maintaining a final dribble, and took a three-point shot.
The shot was not the goal. The shot was the reward. If he lost the dribble, made a weak pass, or didn't set himself cleanly, he didn't even take the shot. He took the other ball back and did it again.
About 10 years ago, I spent six months or so volunteering on the East Woods Skate Plaza project. They'd already been at it for a couple of years, and it took until a couple of months ago to open a park. It was an unlikely project, I think, spearheaded by a retired couple in a nice neighborhood, in cooperation with high school and college skateboarders.
Neighborhood merchants wanted skaters off the sidewalks. Drivers wanted skaters off the streets. The art museum didn't want the skaters, which is a shame, because that patio is perfect. The one skate park in town was 10 miles away with no safe route.
For the couple, this was an important project, not because the skaters were a nuisance, but because they weren't. "Have you ever watched skateboarders on the sidewalk?" one of organizers asked me. "They practice the same tricks over and over, trying to get good at them. They're not causing trouble, they just want a place to practice."
It took a dozen years and a lowering of expectations (they wound up getting about a third of the park they set out to get, but they got a park, and when I went recently to see it, it was getting plenty of use.
As I came home from the gym thinking about practice, I arrived to an email from James Altucher, asking if I could write one page a day. That was great, because of course I can, and I was already thinking about it.
One page is about 300 words. This post is longer than that, and what does a post take to write? 45 minutes? Even if I edit the hell out of it, 2 hours? One page a day for 25 years is over 9,000 pages, 2.7 million words. That's thirty 300-page books by the time I reach retirement age (like I'm really ever going to "retire" from stuff like writing and reading and such).