Chris Brogan, Gary Vaynerchuk and Brand You

What is Brand You? In Morgan Spurlock's TED talk (above), there's one segment in which he goes around and asks people what their brand is. They primarily define their brands by their clothing and hair styles. He also asks the folks who market Ban deodorant how they describe their brand – and they couldn't, mostly […]

3 Social Media Books You Don’t Need to Read but Your Clients Do

If you're reading this blog, you probably fall into one of four categories: You're into social media in some way You're a Central New Yorker wondering when I'm going to start writing about Central New York again I've bought you coffee/a beer/lunch and you feel obligated We're related If it's the first or the third, […]

How I use various social media platforms

Or, why I didn't follow you back or accept your friend request. Something social media networks can learn from libraries: browsing. When you're In the same way you might accidentally stumble across a good book while you were looking for another one entirely, you can stumble across interesting people serendipitously. The great thing about social […]