Miller High Life TV commercials: The class angle

I'm not a big fan of Miller beer. To tell the truth, I'm not a big fan of many mass-produced beers.

But from a class standpoint, I really like the ad campaign Miller has been running.

If you've not seen the campaign, it features a Miller delivery guy systematically removing the beer from the shelves of institutions he deems unworthy of selling an "everyman's" beer.

The reasoning? If you're a restaurant charging $11.50 for a hamburger, or a club charging people $20 for the privilege of coming in to buy a drink, you don't deserve to be selling a beer so good and with such a draw that the average person can't afford the other things you sell.

Another ad shows the delivery guy busting into a luxury box at a baseball game, where people in suits don't even know what inning it is. He deprives them of their Miller beer and delivers it to the true fans, those with foam fingers sitting in the bleachers.

Check out more of the ads here.