It’s gotta be coffee

I'm a coffee drinker. There are no two ways about it. My coffee pot must have a timer so that the pot can be brewed by the time I wake up. I'll drink some Folgers or some Maxwell House if it's what's around. I'd prefer to be drinking some Paul deLima or something roasted at Recess.

It turns out coffee is a comfort food to me. It's not the caffeine.

I discovered that this morning when I drank an Xtreme Shock. I like this stuff as a pre-workout drink. It's essentially a high dose of niacin and caffeine.

And after my workout, I just had to have a couple of sips of coffee. I'd certainly had enough caffeine to avoid a withdrawal headache, and indeed I was buzzing a bit. But I wanted that warm drink, I wanted the flavor.

In the film "Mean Girls," Lindsay Lohan's character says that she likes math because it's "the same in every language." I'm beginning to feel that way about coffee. Even if people are drinking decaf.

photo credit.

Your Take: Coffee Shops to Work From

The brief 5 places... series received a bunch of feedback. Wow! So now we're going to do your takes for the next few days.

My 5 coffee shops to work from were Recess, Kubal, Funk N Waffles, and two Freedom of Espresso stores.

On LinkedIn, Jill hadn't previously heard of Kubal, and Bob pointed out that it's really small. Glenn suggested the Route 57 Starbucks:

Other places that came up in comments:

Sugarpearl
Strong Hearts
Second Story
• Freedom of Espresso's other two locations
• The cafe at Syracuse University's Bird Library

Twitter, you and your business

I wrote last week that if social media isn't working for your business, one thing you might want to do is change your expectations.

Let's say you own a coffee shop. How does your Twitter presence compare to your cafe's presence?

Your cafe

1. You open a store front
2. People get to your parking lot
3. People walk in your door
4. You talk to those who walk in the door about your shop and your menu

Your cafe on Twitter

1. You join Twitter
2. People follow you on Twitter
3. People actually read what you post on Twitter
4. You engage your Twitter followers in discussions

You still haven't made a dime in either case. You still have to have a good product, at a good price, and you still have to close the sale.

Doing steps 1-4 in your shop will hopefully lead to conversion, and hopefully after that your product and price point sell themselves.

But how many people these days do this sort of shopping? More than likely, if someone wants a cup of coffee, they go to the cafe they know. So if you introduce yourself on Twitter and bring them in with engagement and maybe a special, you've done your selling to all your followers, not just the one person who has walked in your door.

Twitter is no more a conversion tool than hanging an open sign on your door is. But if you're the sort of person who can sell me coffee when I'm standing in front of you, you can probably sell me coffee on Twitter, too.