Tag Archives: Gary Vaynerchuk

Chris Brogan, Gary Vaynerchuk and Brand You

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What is Brand You? In Morgan Spurlock's TED talk (above), there's one segment in which he goes around and asks people what their brand is. They primarily define their brands by their clothing and hair styles. He also asks the folks who market Ban deodorant how they describe their brand – and they couldn't, mostly because you put their product in your armpits to keep you from stinking (although Axe seems to have been able to define their brand just fine, thanks, even though they're essentially the same product).

So, what is Brand You? If you buy into the whole Fight Club "revolution" of you are not your job, you are not your clothes, you are not your possessions, how do you describe your brand?

Brand Josh is passionate, creative, energetic, hardworking and generally likeable. How do I know? I work hard at being those things. I have a fair bit of self-knowledge because I've worked on it, and I listen to the feedback of people around me.

Which brings me to Chris Brogan's recent post on Gary Vaynerchuk. (Now there's linkbait if I ever saw it: both of them in one sentence?) I've never had a face-to-face conversation with either of these gentlemen, but I think they're both really smart. And I think they're really smart because of what I see of them – the face of their personal brands.

Maybe 10 years ago we didn't think about our personalities as brands, but we most definitely do now. We may have always been selling an image – through our hairstyles, our clothes, our circles of friends, the music we listen(ed) to, the sports we play(ed) – but only in the past few years have we been able to market that image worldwide, and actually been able to make it pay off financially.

So what is Brand You? Are you what you do or what you look like? Are are you how you do? And what of other brands you represent? Can you be the face of a business brand and still have an individual Brand You? (For the record, as a community manager, I believe you can; I may be building a local gym's brand, but I'm definitely Brand Josh both inside and outside the gym's walls and website.)

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14/04/2011

Chasing your passion

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I'd say I'm not a big fan of motivational, go chase your dream, up and at 'em, how to win at business and life books, but really I don't read them, so I don't know for sure that I'm not a fan.

And then I found Gary Vaynerchuk on Twitter.

The dude has passion, and he has a dream. The passion: Wine. The dream: Buy the Jets.

He has personality, he has energy, he has a foul mouth, he has hustle, and he's all about getting himself out there. He's got a site about himself, a wine shop and wine review site, a discount wine reseller and a gourmet food shop.

He's fun to watch, and, even if it is the freaking Jets on his spit bucket, what's not to like about a guy who knows which wine to pair with Lucky Charms.

I won't say his book Crush It changed my life or is going to change my life. But it certainly is an invigorating read (and a quick one – one person I passed it along to read it over two lunch breaks), and you definitely hear his voice come through (which makes sense, as he dictated the book – he readily admits that the written word is not his strongest medium).

But if you have passions and goals, Crush It will cue you in to some social media platforms you might not be using, and you'll learn how he built a veritable empire from a small liquor store.

And because I wouldn't be following his advice if I didn't do this, here goes:

Follow me on Twitter
Join me on LinkedIn
Become a fan of my amazing cancer-fighting beard

Now, have a great Friday, read the book this weekend, and get moving.

27/11/2009