You probably heard that President Barack Obama appeared on comedian Marc Maron's podcast, WTF, about a week and a half ago (photos). It wasn't the first time he's done a podcast — he was on the B.S. Report way back in March 2012 — but you most likely heard about this one, since he said the word "nigger" (in the context of "it's not OK to call someone a 'nigger'" — he wasn't just dropping an N-bomb casually) and mainstream media freaked the fuck out.
After you've listened to that episode, take some time to listen to Maron talk to his producer, Brendan McDonald, about setting this up. Maron had been scheduled to be on vacation, so that was rescheduled, so McDonald dealt with Secret Service and such leading up to the interview.
Maron has one of the most popular podcasts on the planet. His 2010 reconciliation with comedian Louis CK was selected as the best podcast ever recorded. He's interviewed Terry Gross, Robin Williams, Mick Jagger and over 600 other people. For most of the people who aren't scared of disruptive technology and formats, Maron is old guard in a new world.
But still, this wasn't like doing Bill Simmons' podcast with ESPN (a Disney subsidiary) backing it. That's still old media, just in a new format. For his WTF appearance, the president parked his helicopter at the Hollywood Bowl, climbed into a car and went to go talk to a comedian in his garage.
If podcasting hadn't already arrived, it has now. And it's only going to get stronger.
It's not often that a podcast comes along that really, truly teaches some lessons. Sure, there are often great lessons hidden in podcasts, or you can come away from them as a whole saying, "I definitely learned something," but very few really require a notebook and a pen alongside your earphones.
I'm not going to ramble on too much; I'd rather you just go give it a listen. Godin's new book is called What To Do When It's Your Turn (And It's Always Your Turn). He and Rao discuss the benefit of blogging every day, of ability to dodge responsibility in a corporate workplace, and a bunch of other stuff you should be ready to examine yourself over.